A startup outdoor lifestyle brand, I helped the founders of Mesiba move from early concept to product-in-market, developing a brand that was positioned distinctly to category competitors and ready to make a splash with a new audience.

Pulling together freelance talent for graphic design, photography, illustration, web development and comms I led the creative direction of the brand across identity, product design and marketing assets.

In market for ~two years, Mesiba gained wholesale stockists and significant partnerships with brands including Schweppes, but the founders chose to sunset the brand for personal reasons.

I still use and love my Mesiba coolers.

Logo design by Tork

Poster graphics by Nick Barclay